Head shot of Trina Boos

President

Trina Boos

President

Trina Boos

Trina Boos is regarded as one of the best connected figures in the Canadian marketing, digital, creative and advertising industry. Before she graduated from the advertising program at Sheridan College, Trina had already found her calling as a connecter of like minds. In 2001, she distilled this knack for networking and Ad Lounge was born. Initially designed as a forum for putting hungry advertising juniors in touch with industry executives, Ad Lounge grew into an event series that allowed key decision makers in the industry to stay connected, up-to-date with trends, and passionate about their work.

Now fifteen years into her career, Trina has held roles in business development, consumer goods marketing, digital strategy, account management, customer experience strategy, and finally to recruitment. In the process, she has learned the nuances of each role and the industries each occupy. Trina credits this experience with helping lay the foundation for Boost Agents, the recruitment agency that she opened in early 2011.

Catering to marketing, advertising, creative and digital professionals, Boost Agents focuses on building long-term relationships and connecting employers with their ideal employees (or vice-versa), so both parties are engaged, happy and fulfilled. Since Trina began her journey, she and her team have placed thousands of candidates, and she has personally staffed senior executive roles in organizations of all sizes across Canada and the US.

Outside of her busy work schedule, she has found the time to speak publicly on leadership, digital recruiting and other aspects of the marketing industry, as well as help develop the meshmarketing conference; volunteer with Sketch, co-create a mentorship program with Dx3 Canada known as the Ambassador Program, sit on the advisory board at TAAFI.ca and work with Ryerson’s DMZ to coach technology entrepreneurs. She also continues to spend as much time as possible with her growing family which encompasses three young children and a husband who works in the entertainment and television industry.

Head shot of Stephanie Weilinger

Engagement / Client Manager

Stephanie Weilinger

Engagement / Client Manager

Stephanie Weilinger

Stephanie joins Boost Agents as an energetic professional with an entrepreneurial mindset who’s gained extensive experience in recruitment, sales and marketing, customer service, healthcare, education and professional services. Stephanie is a triple threat in the marketing recruiting world after gaining experience as a career consultant, a talent agent and an account director.

With a BA from Bishop’s University in Quebec, she majored in Psychology and minored in Business. Stephanie originally pursued the idea of becoming a psychologist to counsel others battling addictions and later took a more business-focused career path by opening her own retail shop in Muskoka. While living up north, she volunteered at a local Women`s Shelter, the OSPCA and also became a certified volunteer firefighter for Muskoka Lakes Fire Department.

Steph has worked in marketing and sales throughout her career, from B2B and B2C marketing and sales at a well known gallery, to marketing and lead generation at a private medical clinic, to working on inbound marketing and sales prospecting at an executive career coaching and performance development consulting firm. While there, she also worked closely with executives to facilitate individual and group sessions to enhance their knowledge of social media for leveraging their careers.

Stephanie spends a lot of personal time outdoors with her Labrador, Mocha and also keeps very active by curling in the winter and playing beach volleyball in the summer. She is a true natural born ‘Social Butterfly’ who enjoys making dinner for friends and family and has gained a wealth of life experience from traveling the world.

She truly enjoys understanding and fulfilling the needs of both her clients and candidates. She’s ready to jump in and be involved in defining the way Boost Agents continues to be ‘people-centric’ while engaging with the marketing industry in unique ways.

Head shot of Alison Kaizer

Engagement Manager / Recruiter

Alison Kaizer

Engagement Manager / Recruiter

Alison Kaizer

Alison Kaizer is an engagement manager at Boost Agents. Known at Boost for her witty humor and unique fashion sense, Alison spends her time focused on advertising, marketing, digital, PM and product management roles, to name a few. Alison helps candidates find the right roles by leveraging her expertise as a marketing, strategy and branding specialist in areas from high level brand strategy to below the line advertising.

Alison is recognized for her exceptional ability to develop strong, lasting candidate relationships and to “career matchmake,”  finding the right fit for both client and candidate, for companies from start-ups to major agencies. She is extremely passionate about her job and loves reverse-learning from candidates, whether it’s hearing about the latest apps that product managers have worked on or getting the scoop on award winning ad campaigns from strategists!

Previous to Boost, Alison served as the founder of King & Fox, a Toronto-based consulting firm specializing in the business development strategy of creatives, helping them become “artistic and employed.” The firm also produced editorial content that amassed a global following across social media platform; K&F successfully delivered over 100 creative projects and campaigns that touched people in 130 countries around the world under her leadership.

Before establishing her own business, Alison Kaizer worked in account management at Ogilvy. Her client roster included Unilever, Winners and Heart & Stroke businesses, to name a few. She was a key player of the launch of Magnum Ice Cream in Canada and the “Magnum Heir” contest, as well as Hellmann’s and Dove programs.

Alison also gained experience at Lippincott, a strategic consulting and branding firm in New York City. She aided in the branding of a wide array of international clients such as Walmart, Stanley Black and Decker, and Delta Airlines. Her role involved brand positioning development, naming, research, customer experience enhancement and other strategy.

Alison Kaizer graduated with honors from New York University’s Stern School of Business. She earned a triple major in marketing, management and international business and an additional certification in Entertainment, Media and Technology. While studying also spent time interning with iconic brands such as Harper’s Bazaar, Kenneth Cole, and Merrill Lynch. She has holds a certificate in Social Media Marketing from George Brown.

 

Head shot of Jen Richardson

Engagement / Client Manager

Jen Richardson

Engagement / Client Manager

Jen Richardson

Jen Richardson (Woodall) comes to Boost Agents with over 8 years of experience working in Account Services. Having worked at OneMethod, MacLaren McCann and kbs+, Jen brings an entrepreneurial attitude to all that she works on, and has experienced agency life in all of its forms. After leading a team as the Account Director on several high profile accounts, Jen started thinking about transitioning from agency to recruitment. She quickly found that recruiting and client management would be a perfect combination of her three passions: advertising, client management, and working with and connecting great people with one another.

After receiving her B. Comm from Guelph University in Hotel and Food Administration, Jen spent some time working in Muskoka as a personal chef. From there, she went on to be the head of catering at a restaurant in Windsor. After that, she decided that she wanted to go back to school for Advertising, because, let’s face it, the girl loves a good TV spot.  She moved to Toronto in 2007 and has been moving up the colorful advertising ladder ever since.

Jen is also the writer of the observational humour website, Jen Talks Too Much, and has garnered an audience of over 23,000 returning readers. She spends her spare time obsessing over her cat, making bad dad jokes and eating as many cookies as she possibly can.

Bringing exceptional client management skills, relationship management as well as current industry experience to the table, Jen is eager to help both our clients and candidates alike grow and realize their goals.

Head shot of Dalia Abbadi

Engagement Manager / Recruiter

Dalia Abbadi

Engagement Manager / Recruiter

Dalia Abbadi

Dalia Abbadi comes to Boost armed with a double major in psychology and biology from the University of Windsor, a history of recruiting and a sassy personality that fits in perfectly with her fellow Boosters. Her love of people and research has made her the perfect fit for the recruitment life. During university, Dalia spent time in tech support for Blackberry and enjoyed not only the technological aspects of the job but getting to know people every single day. She is not afraid to start a conversation with anyone, and is able to suss out people’s strengths and concerns with ease. Armed with her tech-spertise and exceptional people skills, she held jobs in recruiting successfully for over three years in both Ottawa and Toronto before joining the team here at Boost. With experience in industries from sales to marketing and technology, Dalia is a 360 recruiter who works on roles from UX/UI designers to marketing managers.

Dalia is known in the office for her hilarious sense of humor and genuine passion for her job. She loves a good challenge and will do whatever it takes to find the right candidate! When she isn’t filling roles or making the team laugh, Dalia is feeding her music addiction or laughing to podcasts at the gym. She also plays basketball and is extremely active within her community, taking part in programs like Big Brother Big Sisters.

Head shot of Magda Jarota

Engagement Manager / Recruiter

Magda Jarota

Engagement Manager / Recruiter

Magda Jarota

Magda Jarota joins the Boost team with ten years of public relations experience under her belt, executing award-winning campaigns in a boutique PR agency. A natural people person, Magda has spent the bulk of her career building strong relationships with media and influencers while planning and executing PR campaigns for lifestyle, beauty and personal finance clients. Her love of research and meeting new people brought her to Boost Agents, where finding exceptional talent to meet client needs seemed like a natural next step.

Prior to joining Boost, Magda spent nine years at MAVERICK Public Relations, her client roster included evian Canada, Miele, Sherway Gardens, Markville Shopping Centre, Toronto Eaton Centre, Italpasta, Veet Canada, Plastiq Inc. and PetSafe.

A graduate of York University, Magda has a B.A. in Sociology, as well as a Public Relations & Corporate Communications post-graduate certificate from Centennial College. Interestingly, Magda has also completed a Wedding Planning course at Humber College. With Honours.

In her spare time, Magda enjoys sipping a Creemore or a Steamwhistle in her suburban backyard while playing with her toddler and Australian Shepherd/Border Collie Mika. Owner of an impressive shotglass collection, she loves scouring antique markets for interesting finds, big and small.

Head shot of Amanda Magnanelli

Marketing & Content Strategist

Amanda Magnanelli

Marketing & Content Strategist

Amanda Magnanelli

Amanda Magnanelli is the Marketing & Content Strategist for the Boost team. Known for her infectious laugh and go-to attitude, she is always bringing smiles to the faces of candidates and team members alike. Amanda is an Acadia University graduate with a degree in music specializing in classical voice. While at Acadia, Amanda couldn’t resist filling up her elective calendar with business courses. She has always had a love for both creative and business. She began her marketing career as an Account Executive at Match Marketing, where she worked directly with clients like PepsiCo., Ford, and Lancôme. Not only did Amanda launch Pure Leaf across Canada with over 200 activations nationwide, she also worked on Ford’s sponsorships for international sporting events. These experiences enabled her to realize how important it is to have the right talent matched with a company or brand.

Soon after completing her Match stint, Amanda entered a Strategic Relationship Marketing program where she heard Boost’s president, Trina Boos, speak at a seminar. Amanda fell in love with the idea of a marketing recruiting agency, and the fact that Boost was different from a “resumé flipping agency” – they were consultants to the creative world. She came on board soon after!

Since Amanda’s arrival, she has helped launch Boost’s new website, coordinated the Next Gen Dinner Series for Ad Lounge, and has found candidates on roles ranging from product managers to communications specialists to digital designers and more! In her spare time, Amanda continues to show off her opera singing chops in classical productions across the GTA.

 

Head shot of Julie-Anne Mendoza

Researcher

Julie-Anne Mendoza

Researcher

Julie-Anne Mendoza

Julie-Anne comes to Boost with a broad research background spanning fields across the sciences and the humanities. Having graduated from McMaster University with a double major in interdisciplinary studies and origins research, she is equipped with a vast toolkit of research methodologies, alongside a knack for organization, and an infectious smile. Her keen interest in communications was sparked during her time at newswire company CNW Group, and now she brings her creativity and data management skills to a variety of research and writing tasks at Boost.

Known around the office as the Queen of Post-Its, Julie-Anne is a goal-setting, list-making, colour-coding machine. Her role as researcher means she always has a number of projects on the go, and while a lot of her work takes place behind the scenes, you can usually spot her popping her head into someone’s office, or working closely with our recruiters to develop and execute sourcing strategies.

As a strong believer in volunteering, she is heavily involved in both the Editors Association of Canada and the Journal of Student Science and Technology co-op program.  She is also a retired competitive figure skater, and is now an avid follower of the sport. If you spot her outside of the office, she is likely attending a ballet class or sipping hot chocolate with her nose in a book.

 

Head shot of Yifan Wang

Marketing Assistant

Yifan Wang

Marketing Assistant

Yifan Wang

Yifan comes to Boost with a broad range of experience centered around communications and media, alongside a refreshingly positive and persevering attitude. With a keen interest in the shaping of culture in media and society, she completed an M.A. in Communication and Media Studies at the University of Calgary. Her previous experience at BBDO (China), where she worked on campaigns for Johnson & Johnson’s and Lay’s, equipped her with exceptional organization skills, keen research abilities, and a detail-oriented mindset that made her an outstanding student.

Having majored in journalism in her undergraduate, Yifan has long been immersed in the world of content creation, and has done everything from writing PR press releases to contributing comic strips to her school newspaper. An innovator at heart, Yifan took on the responsibility of giving a complete a makeover to a school magazine during her tenure as its editor-in-chief, and sees every challenge as an opportunity to hone her skills and creativity as a budding communications professional.

Yifan is a learner and a doer at work, but she is also proud to be an adventurer. With extensive experience traveling across Asia and North America, she is always looking for new challenges, and is growing into a fearless explorer. In her spare time, Yifan enjoys sketching and drawing portraits for her friends.

 

Head shot of Nigel Boos

Consultant

Nigel Boos

Consultant

Nigel Boos

Nigel Boos comes from a long background in the oil and gas industry spanning the Caribbean, Africa, Scotland and now Canada. With experience in operations, logistics, forecasting, database management and strategic consulting, he works closely with the Boost Agents team on a variety of consulting projects.

Fondly known as “Papa Boost” around the office, his life stories bring joy to each one of us on a weekly basis.