Trina Boos is regarded as one of the best connected figures in the Canadian marketing, digital, creative and advertising industry. Before she graduated from the advertising program at Sheridan College, Trina had already found her calling as a connecter of like minds. In 2001, she distilled this knack for networking and Ad Lounge was born. Initially designed as a forum for putting hungry advertising juniors in touch with industry executives, Ad Lounge grew into an event series that allowed key decision makers in the industry to stay connected, up-to-date with trends, and passionate about their work.
Now fifteen years into her career, Trina has held roles in business development, consumer goods marketing, digital strategy, account management, customer experience strategy, and finally to recruitment. In the process, she has learned the nuances of each role and the industries each occupy. Trina credits this experience with helping lay the foundation for Boost Agents, the recruitment agency that she opened in early 2011.
Catering to marketing, advertising, creative and digital professionals, Boost Agents focuses on building long-term relationships and connecting employers with their ideal employees (or vice-versa), so both parties are engaged, happy and fulfilled. Since Trina began her journey, she and her team have placed thousands of candidates, and she has personally staffed senior executive roles in organizations of all sizes across Canada and the US.
Outside of her busy work schedule, she has found the time to speak publicly on leadership, digital recruiting and other aspects of the marketing industry, as well as help develop the meshmarketing conference; volunteer with Sketch, co-create a mentorship program with Dx3 Canada known as the Ambassador Program, sit on the advisory board at TAAFI.ca and work with Ryerson’s DMZ to coach technology entrepreneurs. She also continues to spend as much time as possible with her growing family which encompasses three young children and a husband who works in the entertainment and television industry.